Search engine optimization (SEO) is the process of improving "natural" or "organic" search results. Typically, the higher a site appears in the search results list, the more liklely visitors will hit the site. This gives a web site critical visibility. You know the old adage, "Out of site, out of mind."
First page placement should be a minimum expectation. Not appearing on the first page of search engine results (SERPS) for your specific keywords can mean the difference between the success or failure of your business.
As part of a complete Internet marketing strategy, SEO considers how search engines work and what people search for. The optimization process includes editing content and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. From Wikipedia, the free encyclopedia
Within the content of your pages is a mathematical algorithm that determines the importance and relevance of "keywords" and "keyword phrases" found within the content. Optimization is the art of researching and discovering your most profitable keywords/keywords phrases and optimizing them to the highest importance/relevance possible, while still maintaining a fluid and comprehensible article.
Then there are meta tags, linking, and more, which can be attached to affect your ranking. When a website is submitted, search engines send out a “spider” to determine the mathematical value for the keywords appearing on the pages of your website. The website then exists in the search engine database to be displayed based upon the search term the visitor uses. In other words, search engine optimization makes your web page search engine friendly so when a web searcher uses the keywords that you've planned for your page, that page shows up on the first page of the search engine results list.
Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, optimization can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform search engine, content writing, and usability optimization will have a decided advantage in visitors and customers.
At Contractor Pro Marketing, we have success stories we can show you in real time on Google - nationwide! From Sacramento to Charlotte, Detroit to Austin, CPM gets the job done. Call us to find out what we can do for your company to dominate the search engines.