Search engine marketing is one of the hottest topics in contractor online advertising today, and the reason is simple: it's the single best way to attract targeted traffic to websites. In fact, over 85% of all traffic to websites is generated through search engines). Why is it so effective? Search Marketing allows you to present a strong, personalized message to potential customers at the exact moment they are looking for contractor services. Here's a brief look at what we do everyday in the 2 biggest types of search marketing.
Organic Search Marketing.
Do you ever wonder how or why a particular website is ranked at the top of Google, Yahoo!, or MSN, while other websites are located on the second or third pages of the search engine? The websites on the first page of the search engines have achieved high organic search engine rankings. Organic search engine optimization is based on understanding how search engine algorithms function and what people are likely to search for, in order to match those people with contractor websites that provide the type of service that they were searching for.
Basically, organic search engine optimization is the "Holy Grail" of online advertising. Everybody is striving to achieve the same goal, but because there is limited space on the first page of the search engines, such as Google, Yahoo!, or MSN, only a limited number of people can obtain this goal. Studies have shown that organic listings attract ten times as many visitors as paid search marketing, and that visitors who find sites organically are considerably more likely to turn into a customer than those who came upon the site through an ad or banner.
Paid Search Marketing.
In addition to spending hours optimizing each of our contractor websites so that they can achieve top organic placement in the search engines over time, we also meticulously manage paid search marketing campaigns for many of our contractors. These campaigns provide a variety of different channels that allow potential customers to discover our contractor's websites. Paid search marketing describes the paid, or "sponsored" results of a search, and usually appear on the top, or on the right side of a search engine listing. While our number one focus, and long term goal, is to achieve lasting, consistent, top organic search placement, paid search marketing can bring immediate results. Our team of experts manage and monitor paid search campaigns for many of our contractors, focusing on a variety of issues, including geo-targeting, keyword performance analysis, competitive and market analysis, ad creatives, data analysis, and much more.